Here, in easy-to-understand chart form, is how to customize that rub to produce a wide range of flavors and ethnic character. In other words, by subtly varying each core ingredient—and adding strategic aromatics—you can create an infinite variety of rubs.

Master formula for basic barbecue rub (equal parts each, plus aromatics to taste):

salt + pepper + paprika + sugar (+ aromatics) = BBQ bliss

Master formula for brisket/beef rib rub (equal parts of each):

coarse sea salt + cracked black peppercorns + hot pepper flakes (or to taste) = brisket bliss

Matrix for Dry Rubs

Pick one from each column.

Matrix for Wet Rubs (Spice Pastes)

Pick one from each column.

Traditional Rub Combinations

By subtly varying the ingredients, you can give each rub a different ethic character.